About Essenshals For You
This campaign started off with the idea of giving back to the community who are less fortunate and we want to be able to ease their burden even if it’s only for a short amount of time. The ESSENSHALS team believes that our platform will encourage others to give back. With this movement, we want to invite our friends and followers to give back and to always remember to help others especially during the beautiful month of Ramadhan.
About the Campaign Organiser
Essenshals is the sub brand to SHALS, a brand founded by TV Personality, Shalma Ainaa. This brand advocates on independence and being outspoken. Essenshals derives from the word ‘essentials’ + SHALS, a brand that will complete your day-to-day essentials. It is a brand with its own voice but with a sense of belonging in the community. Emphasising on the needs for an everyday life – Essenshals is the brand to be worn by anybody on-the-go.